Client: MECU, Baltimore's Credit Union

TV Spots

MECU, Baltimore's Credit Union, has a longstanding record of fair lending and community minded financial practices. Early in our relationship with the institution, we were charged with telling stories of MECU's service involvement in the Baltimore Metro area: volunteering with Habitat for Humanity, participating in Angel Tree Christmas gift distribution, volunteering with a local nursing center. Believing that 15Four understands the mission and distinctives of their company and brand, MECU now trusts us to develop their marketing and advertising media.

We've recently created three new 30 second TV spots promoting MECU's home, auto and re-financing products. A number of other new spots are in the works.

The Process:

After hearing MECU's marketing department articulate their ideas for concepts, 15Four generates scripts to match. MECU tweaks the scripts to match their exact content requirements. Then, we go to the next level in pre-production: generating story boards, art direction and casting options. Schedule talent, crew, location - shoot and it's a wrap. After editing the footage we post it online for our client to review and redirect where necessary. Once the spot is paced and color-corrected, audio is mixed and final output is generated for broadcast.

Ongoing Work:

15Four is working with MECU to plan additional ad spots: from concept to completion. Our four year relationship with their company and their marketing staff has given us a unique understanding of this beloved Baltimore institution.

Distribution:

In addition to generating content for traditional advertising and media buys, 15Four is strategizing with MECU to help them develop an online media hub for all their content. That way, spots generated for the media are available for viewing and sharing across platforms 24/7, 365 days a year.